The president of the Banco Popular, Mr. Manuel A. Grullón, presented to the communications media the new corporate identity of the bank and the rest of the financial affiliates of the Grupo Popular, characterized by a dynamic updating and adaptation of the traditional symbol of the Popular to the process of globalization and business and cultural transformations of the twenty-first century.

During the course of the presentation, the president of the Banco Popular and executive president of the Grupo Popular, Manuel A. Grullón, told the journalists and leaders of public opinion that these entities have been adapting, throughout their four decades of history, to the changes and progress of Dominican society, as well as to its process of insertion into the international economic and commercial context.

Mr. Grullón stated that after several analyses and studies, and as part of the institution’s Strategic Plans, a project of renewal of the corporate identity was undertaken, with the objective of reflecting in it the Popular’s virtues and strengths of leadership in the marketplace, as well as its technological versatility, rigorous focus on client services, and firm vision of the future which have characterized it throughout its long course of financial successes.

Speaking of the corporate objectives of the change, Mr. Grullón pointed out “the reaffirmation of our leadership, by implementing a new corporate identity, which preserves the values of our business culture and unifies all of the affiliates of the Grupo Popular under one clear and defined brand and an understandable visual architecture.”

He also added that another important objective of the new image is that of assuming a name which will incorporate the strength of the name Popular in all of the institution’s financial affiliates, which will contribute to the creation of a powerful platform for all of the products, services, and lines of businesses, and to the achieving of a more effective program of communications and marketing, and more efficient and integrated client-oriented operations.

He also pointed out that with this revitalization of its corporate brand, they seek to project the image of “a leading bank, strong, worthy of trust, long-lasting, knowledgeable about the business, accessible to clients, relevant both today and tomorrow, open, dynamic, and globally focused.”

During the ceremony  to launch the new corporate identity of the Popular, which took place this Monday, February 24^th, during a lunch in a hotel in the capital, the president of the bank, Mr.  Manuel A. Grullón, invited the founder of that institution and president of the Board of Directors of the Grupo Popular, Mr. Alejandro E. Grullón E., to unveil the new symbol of the Popular, which together with a modern and original logo, gives rise to a revitalized Popular brand, which projects a more open and contemporary image, and emphasizes its strength and credibility.

The activity included an explanation and demonstrations of the internal communications strategy carried out by the bank for all the enterprises of the Grupo Popular, for the purpose of implementing the guidelines of the new identity.  In addition, there were presentations of the campaigns in the print media, television, and billboards through which the renewed corporate identity of the Banco Popular and of the Grupo Popular will be announced.